Branding for Second Model
Second Model is house music label from Lile, France.
The name came from the founders own experience to set up a label, by playing Model:Sample machine to make the second track together.
The visual direction starts from the positivity of the duo with experimental mindset and the look of Second:Sample machine.
![](https://freight.cargo.site/t/original/i/c2ddace13410a9babfc58d2857c833c8c0df0b4437a65974a06d9f755cae4eb5/2Artboard-2.png)
![](https://freight.cargo.site/t/original/i/9f04262906cd70dbeaa9a3dae686e767159fb0d0909372b34a426ec31cb9cb90/moodboardArtboard-1.png)
![](https://freight.cargo.site/t/original/i/d3d5303baa4aa6b71b1e80925d1469b0a23b63ef6706f26595fccfffb13b4bc8/logo_04.png)
![](https://freight.cargo.site/t/original/i/3681e28b833d018da1f0fbdc0942c66108787acc0419a95d3da64334f2510b4f/ex3_01-1.png)
![](https://freight.cargo.site/t/original/i/3192363d973a203f97bd777cebf7b09a575c12127d5f1e7d69725946f5c8026e/poster2.gif)
![](https://freight.cargo.site/t/original/i/854a12ef04585b17d6f19362c89019c38a8437a9389c7788b188135bfa27bc6a/poster1-1.gif)