Safe Raise _ Branding
89% of female entrepreneurs surveyed have experienced sexual harassment or sexual assault during their fundraise.
Safe raise is a community to support each other for a better environment.
The design goal was not being tied to traditional female values, but elevating it to contemporary, sophisticated and most importantly, building trust. The design was carefully executed using caring, soft imagery rather than graphic to resonate emotionally.
Deliverables: brand identity, website
Safe raise is a community to support each other for a better environment.
The design goal was not being tied to traditional female values, but elevating it to contemporary, sophisticated and most importantly, building trust. The design was carefully executed using caring, soft imagery rather than graphic to resonate emotionally.
Deliverables: brand identity, website
