OverCurrent_ Branding
OverCurrent is an underground music label and a podcast introducing talented local music DJs and producers from all over the world, outside of the mainstream. Starting from Korea, we were frustrated that a lot of Asian fans tend to attend European DJs more than their locals. So far OC has successfully shared more than 60 mix sets from 20 different countries, as well as hosting gigs in Seoul.
︎ www.soundcloud.com/overcurrent
︎ www.instagram.com/overcurrent.official
Research, conceptualise, design, print, merchandise _ 2019